WhatsApp Business: comment télécharger l'application gratuite et communiquer avec vos clients
WhatsApp Business: What Is It and How to Use It
WhatsApp is one of the most popular messaging apps in the world, with over 2 billion users across more than 180 countries. It is not only a great tool for personal communication, but also for business communication.
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WhatsApp Business is a free-to-download app that is designed specifically for small businesses. It allows businesses to create a professional profile, communicate with customers, showcase products and services, automate messages, integrate with other platforms, and more.
In this article, we will explain what WhatsApp Business is, how it differs from WhatsApp, how to download and set up WhatsApp Business, how to use it for customer service and marketing, and how to use WhatsApp Business API for scaling your communication.
WhatsApp Business vs. WhatsApp: What's the Difference?
WhatsApp Business is built on top of WhatsApp Messenger and includes all the features that you rely on, such as multimedia, free calls*, free international messaging*, group chat, offline messages, etc.
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However, there are some key differences between WhatsApp Business and WhatsApp that make it more suitable for businesses:
WhatsApp Business allows you to create a business profile with relevant information such as your business name, logo, address, website, description, catalog, etc.
WhatsApp Business allows you to use labels, quick replies, greeting messages, away messages, etc., to organize your chats, streamline your responses, automate your communication.
WhatsApp Business allows you to use WhatsApp Web or multiple devices (up to four) simultaneously as long as they are linked with different phone numbers.
WhatsApp Business allows you to access WhatsApp Business API, which enables you to integrate with other platforms such as CRM software or chatbot providers.
*Data charges may apply. Contact your provider for details.
How to Download and Set Up WhatsApp Business
To start using WhatsApp Business for your business, you need to download and set up the app on your phone. Here are the steps to follow:
Go to the Google Play Store or the App Store and search for WhatsApp Business.
Download and install the app on your phone.
Open the app and agree to the terms and conditions.
Enter your phone number and verify it with a code sent via SMS or a phone call.
Enter your business name and choose a category for your business.
Upload your business logo or choose one from the gallery.
Tap Next and you are ready to use WhatsApp Business.
Note: You can use the same phone number for both WhatsApp Business and WhatsApp, but you can't use both apps on the same device. If you want to use both apps, you need to have different phone numbers and devices for each app.
How to Use WhatsApp Business for Customer Service
One of the main benefits of WhatsApp Business is that it allows you to provide fast, personal, and convenient customer service. You can use WhatsApp Business to:
Answer customer queries and requests in real-time.
Send updates and notifications about orders, deliveries, payments, etc.
Collect feedback and reviews from customers.
Resolve issues and complaints quickly and effectively.
To use WhatsApp Business for customer service, you need to:
How to Create a Business Profile
A business profile is like a digital storefront that showcases your business information and media. It helps customers learn more about your business and trust you more. To create a business profile, you need to:
Tap More options (the three dots icon) > Settings > Business settings > Profile.
Add or edit your business information, such as address, website, description, hours, etc.
Add or edit your catalog, which is a collection of products or services that you offer. You can add photos, prices, descriptions, links, etc., for each item in your catalog.
Tap Save when you are done.
Note: You can also add a short link to your profile that customers can use to contact you or view your catalog. To create a short link, go to More options > Settings > Business settings > Short link. You can customize the default link or use the one provided by WhatsApp. You can also add a default message that customers can send when they tap the link. How to Use Labels, Quick Replies, and Automated Messages
Labels, quick replies, and automated messages are features that help you organize and streamline your customer conversations. You can use them to:
Label your chats with different colors and names, such as new customer, pending payment, order complete, etc. This helps you sort and filter your chats and keep track of your customers.
Create and use quick replies for frequently asked questions or common messages, such as thank you, welcome, sorry, etc. This saves you time and effort and ensures consistency in your responses.
Set up greeting messages and away messages that are automatically sent when customers contact you for the first time or when you are not available. This helps you create a good impression and maintain communication with your customers.
To use labels, quick replies, and automated messages, you need to:
Tap More options > Settings > Business settings.
Tap Labels to create and manage your labels. You can assign labels to chats by tapping More options > Label chat.
Tap Quick replies to create and manage your quick replies. You can use quick replies in chats by tapping the / icon in the text box.
Tap Greeting message or Away message to create and manage your automated messages. You can enable or disable them, set a schedule, and customize the recipients.
How to Use WhatsApp Web and Multiple Devices
WhatsApp Web and multiple devices are features that allow you to access and manage WhatsApp Business from different platforms. You can use them to:
Use WhatsApp Business on your computer or tablet by scanning a QR code with your phone. This helps you type faster, view larger images, and multitask more easily.
Use WhatsApp Business on up to four devices (including your phone) simultaneously as long as they are linked with different phone numbers. This helps you share the workload with your team members, access different accounts, and switch between devices seamlessly.
To use WhatsApp Web and multiple devices, you need to:
Go to https://web.whatsapp.com/ on your computer or tablet or download the WhatsApp Desktop app.
Open WhatsApp Business on your phone and tap More options > Linked devices.
Tap Link a device or + icon and scan the QR code on your computer or tablet.
To link another device with a different phone number, repeat the steps above with the other device.
Note: To unlink a device, go to More options > Linked devices on your phone and tap the device you want to unlink. Tap Unlink > UNLINK. How to Use WhatsApp Business for Marketing
Another benefit of WhatsApp Business is that it allows you to use it for marketing purposes. You can use WhatsApp Business to:
Promote your products and services to potential and existing customers.
Build relationships and loyalty with your customers by providing value and engaging content.
Drive sales and conversions by facilitating the purchase process and providing incentives.
To use WhatsApp Business for marketing, you need to:
How to Use Catalogs and Media-Rich Messages
Catalogs and media-rich messages are features that allow you to showcase your products and services and engage your customers with visual and interactive content. You can use them to:
Create and share catalogs that display your products or services with photos, prices, descriptions, links, etc. Customers can browse your catalogs and place orders directly from WhatsApp.
Send media-rich messages that include images, videos, audio, documents, stickers, emojis, etc. Customers can view and respond to your messages with ease and interest.
To use catalogs and media-rich messages, you need to:
Tap More options > Settings > Business settings > Catalog to create and manage your catalogs. You can add or edit items, change the order, delete items, etc.
To share your catalog or an item with a customer, open a chat with the customer and tap the attachment icon > Catalog. You can select the whole catalog or a specific item to send.
To send media-rich messages, open a chat with a customer and tap the attachment icon. You can choose the type of media you want to send, such as Gallery, Camera, Document, etc.
How to Use Click-to-WhatsApp Ads and QR Codes
Click-to-WhatsApp ads and QR codes are features that allow you to drive traffic and leads from other channels to WhatsApp Business. You can use them to:
Create and run click-to-WhatsApp ads on Facebook or Instagram that invite users to start a conversation with you on WhatsApp. Users can click on the ad and be redirected to WhatsApp with a pre-filled message.
Create and display QR codes on your website, social media, flyers, posters, etc., that invite users to scan them with their phone camera and start a conversation with you on WhatsApp. Users can scan the QR code and be redirected to WhatsApp with a pre-filled message.
To use click-to-WhatsApp ads and QR codes, you need to:
To create click-to-WhatsApp ads, go to Facebook Ads Manager or Instagram Ads Manager and create a new campaign. Choose Messages as your objective and WhatsApp as your destination. Follow the steps to create your ad creative, audience, budget, etc.
To create QR codes, go to More options > Settings > Business settings > Short link. Tap View QR code and save or share it as an image. You can also customize the default message that users will send when they scan the QR code.
How to Use Broadcast Lists and Groups
Broadcast lists and groups are features that allow you to send personalized and targeted messages to multiple customers at once. You can use them to:
Create and send broadcast lists that deliver your messages to up to 256 customers who have your number saved in their phone book. Customers will receive your messages as individual chats and can reply privately.
Create and send groups that allow you to chat with up to 256 customers who have joined your group. Customers will receive your messages as group chats and can reply publicly or privately.
To use broadcast lists and groups, you need to:
To create a broadcast list, tap More options > New broadcast. Select the customers you want to add to the list and tap Create. To send a message to the list, open the list and type your message.
To create a group, tap More options > New group. Select the customers you want to add to the group and tap Next. Enter a group subject and tap Create. To send a message to the group, open the group and type your message.
How to Use WhatsApp Business API
WhatsApp Business API is a feature that allows you to scale your communication and integration with WhatsApp Business. You can use it to:
Connect with more than 2 billion WhatsApp users worldwide.
Send and receive messages programmatically via a secure and reliable platform.
Integrate with other systems and applications such as CRM software, chatbot providers, payment gateways, etc.
To use WhatsApp Business API, you need to:
How to Get Started with WhatsApp Business API
To get started with WhatsApp Business API, you need to:
Register for a WhatsApp Business account by filling out this form.
Choose a WhatsApp Business Solution Provider (BSP) that will help you set up and manage your WhatsApp Business API account. You can find a list of BSPs here.
Verify your business identity and phone number with WhatsApp.
Set up your WhatsApp Business API client, which is a software that connects your WhatsApp Business account with the WhatsApp servers. You can either host it yourself or use a BSP's hosting service.
Test your WhatsApp Business API client and start sending and receiving messages.
How to Use Message Templates and Notifications
Message templates and notifications are features that allow you to send approved and standardized messages to customers via WhatsApp Business API. You can use them to:
Send notifications such as order confirmations, delivery updates, appointment reminders, etc., that are relevant and timely for your customers.
Send message templates such as welcome messages, verification codes, survey requests, etc., that are pre-approved by WhatsApp and can be personalized with variables.
To use message templates and notifications, you need to:
Create and submit your message templates for approval by WhatsApp via the Facebook Business Manager. You can find the guidelines and best practices for creating message templates here.
Send notifications and message templates to customers who have opted in to receive messages from you within the 24-hour window after their last message. You can find the rules and policies for sending notifications here.
How to Use Chatbots and Conversational AI
Chatbots and conversational AI are features that allow you to automate communication, provide information, and handle requests via WhatsApp Business API. You can use them to:
Provide instant and accurate answers to common questions and queries from customers.
Provide personalized and relevant recommendations and suggestions to customers based on their preferences and behavior.
Provide seamless and convenient transactions and payments to customers via WhatsApp.
To use chatbots and conversational AI, you need to:
Choose a chatbot or conversational AI provider that supports WhatsApp Business API. You can find a list of providers here.
Create and train your chatbot or conversational AI with your business logic, data, and intents. You can use natural language processing (NLP) and machine learning (ML) techniques to make your chatbot or conversational AI more intelligent and human-like.
Connect your chatbot or conversational AI with your WhatsApp Business API client and start interacting with customers via WhatsApp.
WhatsApp Business is a powerful tool that can help you grow your business and connect with your customers. It offers various features and benefits that can help you provide better customer service, marketing, and integration. You can download and set up WhatsApp Business for free on your phone, or use WhatsApp Business API for more advanced and scalable solutions. You can also use features such as catalogs, media-rich messages, click-to-WhatsApp ads, QR codes, broadcast lists, groups, message templates, notifications, chatbots, and conversational AI to enhance your communication and engagement with your customers. If you want to learn more about WhatsApp Business, you can visit the official website or the help center.
Here are some frequently asked questions about WhatsApp Business:
What is the difference between WhatsApp Business and WhatsApp Business API?WhatsApp Business is an app that you can download and use on your phone for free. It is designed for small businesses that want to communicate with their customers directly. WhatsApp Business API is a platform that you can use to integrate WhatsApp with other systems and applications. It is designed for medium and large businesses that want to scale their communication and integration.
Can I use both WhatsApp Business and WhatsApp on the same device?No, you can't use both apps on the same device. If you want to use both apps, you need to have different phone numbers and devices for each app.
How can I get verified on WhatsApp Business?To get verified on WhatsApp Business, you need to submit your business information and documents to WhatsApp for verification. You can do this by going to More options > Settings > Business settings > Account > Request verification. You will receive a notification when your verification is complete. A verified account will have a green badge next to its name.
How can I measure the performance of my WhatsApp Business account?You can